A new bill filed by State Rep. Larry W. Potts in the North Carolina House seeks to improve transparency in health care service advertising by clarifying practitioner credentials, according to the North Carolina State House.
The bill, filed as HB 696 on April 2 during the 2025 regular session, was formally listed with the short title: ‘Health Care Practitioner Transparency Act.’
The following is our breakdown, based on the actual bill text, and may include interpretation to clarify its provisions.
In essence, this bill, known as the Health Care Practitioner Transparency Act, aims to enhance transparency in the advertisement of health care services by requiring advertisements to disclose the type of license, certification, or registration held by health care practitioners. It prohibits misleading representations regarding a practitioner’s credentials and restricts the use of certain professional titles to those properly licensed. Violations of these provisions may result in charges of unprofessional conduct. The bill mandates the creation of temporary rules by various North Carolina health boards to enforce these requirements, which will be effective from Oct. 1, 2025. Health care practitioners working solely in non-patient settings are exempt from the requirements.
Of the three sponsors of this bill, Grant L. Campbell, MD proposed the most bills (50) during the 2025 regular session.
Bills in North Carolina follow a multi-step process before becoming law. A lawmaker starts by filing a bill, which is assigned to a committee for review. The bill must be read three times in each chamber. If one chamber changes the bill after the other passes it, both must agree on the final version. Once both chambers approve the same bill, it goes to the governor, who has 10 days (or 30 if the legislature is not in session) to sign, veto, or let it become law without a signature.
You can read more about the bills and other measures here.
Potts, a Republican, was elected to the North Carolina State House in 2017 to represent the state’s 81st House district, replacing previous state representative Rayne Brown.
| Authors | Bill Number | Date Filed | Title |
|---|---|---|---|
| Larry W. Potts, Grant L. Campbell, MD, and Timothy Reeder, MD | HB 696 | 04/02/2025 | Health Care Practitioner Transparency Act. |
| Larry W. Potts, Grant L. Campbell, MD, Maria Cervania, and Timothy Reeder, MD | HB 697 | 04/02/2025 | NC Genetic Counselors Workforce Act. |
| Larry W. Potts, Allen Chesser, Donny Lambeth, and Erin Paré | HB 672 | 04/01/2025 | Physician Assist. Omnibus/Team-based/Compact. |
| Larry W. Potts | HB 576 | 03/31/2025 | Dept. of Health and Human Services Revisions.-AB |
| Larry W. Potts, Donna McDowell White, and Karl E. Gillespie | HB 590 | 03/31/2025 | Patient Safety/Med. Imaging/Radiation Therapy. |
| Larry W. Potts, David Willis, Donnie Loftis, and Donny Lambeth | HB 615 | 03/31/2025 | Enrollment Stability for Military Students. |
| Larry W. Potts, Grant L. Campbell, MD, Jennifer Balkcom, and Neal Jackson | HB 553 | 03/27/2025 | Ensuring Patient Safety w/Mail Order Meds. |
| Larry W. Potts, Donny Lambeth, and Timothy Reeder, MD | HB 558 | 03/27/2025 | Criteria for PHP Contract Procurement. |
| Larry W. Potts, Cody Huneycutt, Donny Lambeth, and Grant L. Campbell, MD | HB 562 | 03/27/2025 | Com. Coll. Behav. Health Workforce Enhan. Act. |
| Larry W. Potts, Cody Huneycutt, Phil Shepard, and Timothy Reeder, MD | HB 565 | 03/27/2025 | Check Yes, Save Lives. |
| Larry W. Potts, Brian Biggs, Donnie Loftis, and Jennifer Balkcom | HB 519 | 03/25/2025 | Parents’ Medical Bill of Rights. |
| Larry W. Potts and John Sauls | HB 485 | 03/24/2025 | Adult Care Home Medicaid PCS Coverage. |
| Larry W. Potts, Cody Huneycutt, Donnie Loftis, and Donny Lambeth | HB 489 | 03/24/2025 | Insurance Coverage Emergency Ambulance Trans. |
| Larry W. Potts, Carla D. Cunningham, Donna McDowell White, and Donny Lambeth | HB 396 | 03/13/2025 | Nursing Fellows & Curric. Support Funds/WSSU. |
| Larry W. Potts, Carla D. Cunningham, Mitchell S. Setzer, and Tricia Ann Cotham | HB 343 | 03/10/2025 | Advocacy for Long-Term Care Residents Act. |
| Larry W. Potts, Carla D. Cunningham, Cody Huneycutt, and Grant L. Campbell, MD | HB 349 | 03/10/2025 | Reqs HC POA/Adv Direct/IEP Nurse Choice. |
| Larry W. Potts, Carla D. Cunningham, Donnie Loftis, and Donny Lambeth | HB 328 | 03/06/2025 | Ban Delta-8 & Delta-9 on School Grounds. |
| Larry W. Potts, Carla D. Cunningham, Donnie Loftis, and Donny Lambeth | HB 329 | 03/06/2025 | Tobacco and Hemp on Nonpublic School Grounds. |
| Larry W. Potts, Donna McDowell White, Grant L. Campbell, MD, and Timothy Reeder, MD | HB 229 | 02/26/2025 | Medicaid Rates/Ambulatory Surgical Centers. |
| Larry W. Potts, Grant L. Campbell, MD, Hugh Blackwell, and Timothy Reeder, MD | HB 231 | 02/26/2025 | Social Work Interstate Licensure Compact. |
| Larry W. Potts, Donna McDowell White, Donny Lambeth, and Timothy Reeder, MD | HB 242 | 02/26/2025 | Add Psychiatric Hospitals to Medicaid HASP. |
| Larry W. Potts and Donna McDowell White | HB 197 | 02/25/2025 | Local Communicable Disease Programs/Funds. |
| Larry W. Potts, Carla D. Cunningham, Donna McDowell White, and Karl E. Gillespie | HB 160 | 02/21/2025 | Joel H. Crisp SUDEP Awareness Law. |
| Larry W. Potts, Cody Huneycutt, Donny Lambeth, and Timothy Reeder, MD | HB 152 | 02/18/2025 | Access to Transcranial Magnetic Stimulation. |
| Larry W. Potts, Bill Ward, Jennifer Balkcom, and Ray Pickett | HB 139 | 02/17/2025 | Baby Boxes/Newborn Safety Device. |
| Larry W. Potts, Donny Lambeth, Erin Paré, and Kyle Hall | HB 124 | 02/13/2025 | Adopt Official State Cookie. |
| Larry W. Potts, Donna McDowell White, and Donny Lambeth | HB 113 | 02/12/2025 | Create Committee on Medicaid Sustainability. |
| Larry W. Potts, Donny Lambeth, Grant L. Campbell, MD, and Timothy Reeder, MD | HB 67 | 02/05/2025 | Healthcare Workforce Reforms. |
| Larry W. Potts, Cody Huneycutt, Julia C. Howard, and Mitchell S. Setzer | HB 54 | 02/04/2025 | Funds for NC APSE. |
| Larry W. Potts, Cody Huneycutt, Julia C. Howard, and Mitchell S. Setzer | HB 55 | 02/04/2025 | Funds for the IGNITE Program. |
| Larry W. Potts, Brian Biggs, Donny Lambeth, and Tricia Ann Cotham | HB 60 | 02/04/2025 | Modernize Medicaid Dental Rates. |
| Larry W. Potts, Donny Lambeth, Jeff Zenger, and Kyle Hall | HB 30 | 02/03/2025 | SchCalFlex/WS-F,Stokes,Davdsn/Aug11 & Assmnts. |
